2025
Development of a visual identity

As part of this fictional project, Bergamo is named the capital of culture for the year 2033. Our job was to develop a complete visual identity that reflects the city's unique characteristics and its approach to culture.

Inspired by the graphic elements found on an ancient Bergamo coin dating from the 14th century, I created a universe of houses built like blocks that overlap and form a visual system allowing them to be combined with each other in a playful way.
The aim is to highlight Bergamo's iconic architecture and history.